![bubble letters that say: "Meet the Ganimals"](https://freight.cargo.site/t/original/i/c2b5e570eb64054da50010f4ce8095104e67c3ab9296c08a63b05870ab6b5acd/Logotype.png)
With MIT Media Lab researchers, we built a world and platform︎︎︎ to help study social media and cute AI creatures
![](https://freight.cargo.site/t/original/i/c86880ccd84d4f58506d9d5cda4798648c887b9b306f0606f4eec65e60ada54b/cloud.png)
I co-directed and co-animated a cli-fi bumper video to introduce people to the world of Ganimals
and designed a wacky and intuitive interface that let users generate, discover, and breed Ganimals
![](https://freight.cargo.site/t/original/i/0a6e28da71dd5c09cd39b6ffdd54971fe785e4828fa20d54babc78ee85732e15/Asset-1interface.png)
All told, we* deployed a novel web field experiment︎︎︎ where 44,791 ganimals were generated, 8,547 ganimals were bred, and
743 ganimals were named by a total of 10,657 users.
![](https://freight.cargo.site/t/original/i/25aed423beda61ace231abce7ab70e0929865c0d3a7535bcad13b37322fa49d0/GoldenFoofa_Breed.gif)
*made in deep collaboration with Ziv Epstein︎︎︎, Josh Hirschfeld-Kroen︎︎︎, Océane Boulais︎︎︎, and Matt Groh︎︎︎