With MIT Media Lab researchers, we built a world and platform︎︎︎ to help study social media and cute AI creatures
I co-directed and co-animated a cli-fi bumper video to introduce people to the world of Ganimals (may take a moment to load)
and designed a wacky and intuitive interface that let users generate, discover, and breed Ganimals
All told, we* deployed a novel web field experiment︎︎︎ where 44,791 ganimals were generated, 8,547 ganimals were bred, and 743 ganimals were named by a total of 10,657 users.
*made in deep collaboration with Ziv Epstein︎︎︎, Josh Hirschfeld-Kroen︎︎︎, Océane Boulais︎︎︎, and Matt Groh︎︎︎